A white label is a product or service created where they allow advertising companies to rebrand as their own. Many people are looking to set white label sites up in 2024.
The producer of the white label product gives the marketers a chance to promote it and appear as if they had made it. Would a white label solution be right for you?
A White Label Gambling Platform is a specific product that a provider creates with an intention of leasing or selling it to other businesses, which will then re-brand it and market as their own (hence the name “White Label”).
In the gambling industry, this might also be known as a “skin” or a “shell”.
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How to Start an Online Gambling Business
To start an online gaming business, you need to set up the following:
- Professional iGaming software
- Gambling licence
- Merchant account
- Dedicated server
- OR alternatively, team up with a white label provider who already have this
There is so much more to do as well as setting up the above in order to have a successful online gambling business. This is because you will then need the new players and retention.
Building an online gambling business is not an easy task. Regulatory requirements across various jurisdictions make it a very strenuous set up without help from an experienced white-label framework.
If you don’t want to go through the hassle of obtaining a gambling licence yourself and want to reduce costs, you can become a licensee through the white-label platform you decide to sign up with.
Why White Label is Easier
The white label providers are a godsend to marketers who just want to do what they do best and attract players through advertising.
White label gambling platforms take all the hassle away and deal with all the following factors:
- Established turnkey infrastructure with years of experience
- Payment options with multi-currency support
- Payment solutions with all major e-merchants (PayPal, Skrill, Neteller and many others)
- Fraud detection on all payment processing
- Access to a large selection of games online
- Gambling license fully regulated
- 24/7 Customer Support Service
- Ability market multiple verticals like live casino, slot games, roulette, bingo, poker, betting events or in-play bets
- The website has seamless integration with your database
- Statistics on players within the customisable CRM database
- Beautifully designed website to help convert the traffic into first-time depositors
- Fast website by not overloading with unnecessary graphics or elements that might slow down your website
- Guidance on which loyalty welcome bonuses work best to acquire new players
- Retention methods to keep existing customers depositing
Having access to all these factors above is priceless for advertising agencies. It helps to free time for the companies to do what they are good at, which is driving traffic and players from SEO, Social Media or PPC Paid Ads.
Some SEO companies want to build their own website to make sure it is technically perfect for speed, silo and site architecture. However, if you are not sure about creating your own front end design, we recommend addressing your white-label platform for a predefined template as they have many designs to choose from.
Benefits of White Label
Buying a white label casino or bingo site can be a great idea that many operators choose to do when looking to develop a new platform. There are many benefits when it comes to white label and we have created a list of some of the best advantages:
- Perfect for those with a short timeframe (market entry within 6 weeks)
- Available at affordable costs
- Fully operational, customisable website design
- Comes with a licence
- Verified payment options
- Multicurrency and multi language
- Over 3000 games from the best providers
- User friendly
- Automated mailing system and CRM
White label is a cross platform solution suitable for a range of different operators who are looking for a generic platform to promote their brand on. The platform offers various games, bonuses and payment options.
Each of these can be removed or added depending on your specific preferences. You may choose to remove some games as they may not fit with your target customer or countries.
Since white-label solutions are flexible, they are said to be one of the best choices in terms of timings and cost efficiency.
Full Turnkey White Label Slots Solutions
There are a number of different network suppliers that can offer full turnkey white label slots solutions; these can be seen from the list above. Although the different slots brands may be targeting different demographics, you will see some things on the sites remain the same. This includes gaming options, promotions, support as well as exclusion processes.
Other things like the design of the site and features available will vary from one slot skin to another. Generally speaking a platform will have some say on the features on the site along with the visuals, performance and how you navigate around the site.
When it comes to white label slot solutions, a company provides a site to lease or sell to another who will brand it as its own. The provider will have specific templates available and the owner will then be able to alter the design to suit their colour scheme and add in their logos and images, etc.
A full turnkey white label slot site is a lot easier than starting from scratch, as everything is up and ready to go. All you need to do is theme it around your brand! You can then take large amounts of profit from the site without having to carry out any operational work.
Full Turnkey White Label Casino Solutions
There are also full turnkey white label casino solutions available on the web. These are also available for you to alter to your own brand designs. Since there are so many different casino games across the internet, a full turnkey casino skin is generally the best way to go for most people.
New casino sites generally find it difficult to build a platform and develop everything as well as managing payments, providers, bonuses, new players and more. With the help of a casino shell you are able to get someone else to manage everything for you.
Full Turnkey White Label Bingo Solutions
When you are ready to create your new bingo site, full turnkey white label bingo solutions are the easiest way to do so. This way everything is set up for you and all you need to do is carry out the design and promote your brand.
There are a number of wellknown and experience affiliates in the bingo market that have made use of bingo skins that have become successful. In order to create a successful bingo skin, you will need to choose a provider that works well for your brand.
The most popular software providers for bingo skins include Dragonfish, Jumpman Gaming and Cozy Games.
What is a Bingo Skin?
A bingo skin is an online bingo site that is operated by a specific network rather than the owner of the site. In order to create a bingo skin, you will need to go to a network which offers white label (or bingo skin/shell) sites. You can then pay to buy the site and a monthly payment will be required in order for them to operate the site – this includes things like registrations, payments, CRM and more.
The great thing about a bingo skin is that you will not have to think about licensing, hosting and management, as it is all done for you. There are a range of different networks that you can use to create your bingo skin (or shell). Have a look at the available providers at the bottom of this page and see which would suit your site best.
How to Launch a White Label Site
Whether you are looking to create a casino shell or a bingo shell, the process is quite straightforward. See how to launch a white label site below:
- Decide on a name for your site
- Choose a provider (a list of these can be seen below)
- Design the site from the template supplied by the network/software supplier
- Create a logo for your site and add this to the template
- Decide on a unique selling point
- Carry out marketing prior to launching the site
- Launch the site with various offers to appeal to customers
- Carry our a marketing campaign to get more players
We would then recommend marketing through the affiliate community. There are various affiliate programs online and with the help of these you can really get your site noticed.
All White Label Providers
Starting an online gaming business is a daunting task. So here are all the best white label providers we have listed to help you in your pursuit of setting up your own white-label brand:
Full List of Providers
When using White Label gaming solutions, you have the choice of over 3000 games from the top providers.
The software providers are highly competitive and are available to you at great costs. Please see the full list of white label providers below:
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With a range of top tier providers, you are sure to have the best experience when setting up a business on the White Label platform.
This solution offers a platform which is ready to use with a variety of templates for different websites. Each template can be customised to create a bespoke design for your brand. White Label also offer technical support to help you.
Bitcoin White Label
Cryptocurrency can also be found on the White Label Solutions. SoftGamings offer cryptocurrency support that enables players to pay via Bitcoin, Litecoin, Ethereum and more.
The use of cryptocurrencies can attract more players to your gambing site and increases market for you.
Get Started
If you want to get started in setting up white label gaming platforms in 2024, have a look at all the white label providers we have listed on this page.
